Mission: Beauty is the first transformation show, where the participants are couples — men and women whose long relations under the influence of time and everyday routines have lost passion and romance. One of the partners wants them to change as well as to improve their life. Moreover, the show is going to break the stereotype that taking care of your appearance is something «not for me».
The host and the fashion stylist team up to work with real people showing the audience there is lives and problems before coming to the show and up to the final moment, after a transformation, when they finally meet. «Mission: Beauty!» does not use plastic surgery or exhaust participants with diets. We believe that we already have everything we need. Beauty and happiness are already within us. The show does not change men’s and women’s appearances but rather revives the feeling of Family and Love in couples by means of Beauty. Going through changes in their appearances, participants learn to understand that one magic pill and coacher will not change the situation. They learn to be motivated to work hard on it.